Privacy policy
WRAP is committed to being transparent about how it collects and uses your data and to meeting its data protection obligations.
This Privacy Policy is to help you understand what data we collect and what we do with it. This is important, we hope you will take time to read it carefully. If you have any questions about the policy, they can be directed to data.protection@wrap.ngo.
From time to time, you will be asked to provide personal information about yourself (eg name and email address etc) in order to receive or use services on our website. In addition we automatically collect certain data which we outline below. Some of this information is stored in cookies, you can find out how we use these in our cookies policy.
For certain legitimate interests:
to improve your experience
to allow you to sign in and stay signed in on our site
to display content suitable to your device
to measure the effectiveness of our website and marketing channels
to determine the effectiveness of resources
e.g. to provide a follow up email after a user has download a specific resource to understand the business change that may have happened.
to identify and prevent fraud
to identify and prevent spam; and
if you are one of our partners, to send you email marketing communications.
Based on your consent:
to provide you with a personalised experience
i.e. providing content tailored to you
to send you marketing communications
i.e. email marketing and online advertising, for which we will gain separate consent
to measure the effectiveness of our audience profiles on our website and marketing channels
for research purposes.
and to comply with a legal obligation.
Web application accounts
Where we can identify when someone last signed in we remove accounts that have been inactive for 4 years
Where we can’t identify when someone last signed in we will retain the information for the lifetime of the application in order to retain your legitimate interests in using the application.
Google Analytics
User-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers after 50 months.
WRAP Analytics
User-level data stored by the WRAP analytics tool will be deleted or fully anonymised after 50 months.
Email marketing lists
You have the option to unsubscribe from one of our email marketing lists, and we will always honour this. We will also periodically clean our lists to ensure they are up-to-date.